I have a habit of obsessively focusing on the analytics of my YouTube channel. I made the mistake of downloading the Studio app for my phone, with the intent of using it to respond to comments throughout the day, only to find myself trying to make sense of something that to this day I don’t fully understand, and I realize, maybe isn’t meant for me to understand. Because I’m not creating content with the hopes of getting views or likes or subscribers. I’m creating content because it’s fun for me. Because I’ve come to enjoy it and it’s something that I want to continue doing. The videos of mine that are successful are to my mind inexplicably so and it makes me realize that trying to make sense of why this video is underperforming and another video out performed any of my non-existent expectations is both a waste of my time and frankly boring.
I love vlogging. I love that it has become something that is a huge part of my life now. I love that it’s become something that I’m constantly thinking about how to make it better, more fun, different things that would make my filming area more interesting, different ways I can improve upon things and make them more entertaining. I love that I’m always thinking of new things to talk about and new topics on my mind. I love that it’s become something that I’m so incredibly passionate about and that I’m now almost 100 vlogs in.
But analytics is a rabbit hole with no end that I could fall down for days and still never make sense of it. If 10 years of blogging never helped me figure out how analytics worked (and why was I never obsessed with it in this?) then why would obsessing about it now even matter? I get where it could be beneficial to someone, but I’m not going to change what I talk about or how I vlog just to potentially get views because YouTube doesn’t even work that way. I would rather focus on content than analytics, even if that isn’t quite how this works.
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